Distributing Your Plugin

Piwik's Plugin Marketplace is the main way to download and install third-party plugins.

Every instance of Piwik running version 2.0 or greater is able to directly download and install plugins from the marketplace. Making your plugin available on the marketplace is the best way for you to get your plugin out into the hands of Piwik users.

It's also a great way for you to:

  • get user feedback via email or the Github issue tracker
  • see how many people use your plugin
  • allow people to donate money
  • get exposure for your skills and work

Preparing your plugin for the marketplace

Getting your completed plugin on the marketplace takes a couple steps, all listed below.

Make sure your plugin has a unique name

Every plugin on the marketplace has a unique name. Make sure the name you chose is currently available, and if it's not, pick another one.

Prepare your plugin

Two files are required to be present in your plugin before you can publish: the README.md file and the plugin.json file.

README.md file

The README.md file should contain a description of your plugin and some documentation. Sections in this file are used to build the plugin page on the Marketplace.

Let's take a look at the CustomAlerts plugin's README file. The file is written in Markdown format and has, among others, the following sections: Description, FAQ, Changelog and Support. The sections in your README are then directly displayed on your plugin's page in the Marketplace! Checkout the CustomAlerts plugin's page created from the README file.


To make your plugin shine on the Piwik marketplace, include screenshots in your Git repository!

Prepare a few screenshots of your plugin in action and place them in a screenshots/ directory in your plugin's folder. Give them descriptive names because the file names will be used as the legends shown below each screenshot. Only alphanumeric characters, underscores and dashes are allowed in the file name. The file name must end with .png, .jpg or .jpeg.

See the result for the CustomAlerts plugin's screenshots (click on the Screenshots link). These screenshots are stored in git: CustomAlerts/screenshots.

plugin.json file

The plugin.json file must contain the following information:

  • name: The plugin's name. It can only contain letters (a-z), numbers (0-9) and must start with a capital letter. The name cannot contain the words "Piwik", "Core" or "Analytics". A maximum of 40 characters are allowed.
  • version: The plugin's version. It must be a valid semantic version number. If node-semver can't parse it, it won't be considered valid.
  • description: A short description of your plugin (up to 150 characters). This will be displayed below the plugin's name in search results and below the top-level heading on your plugin's page. It can include any character.
  • keywords: An array of words or short phrases that describe your plugin. The keywords are listed on the Marketplace, which helps users discover your plugin. Keywords can only contain letters, numbers, hyphens, and dots.
  • license: The name of the license your plugin uses. The license must be compatible with the GPLv3 or later. We recommend using GPLv3 or later.
  • homepage: The URL to the plugin's homepage.
  • authors: An array of objects, each describing someone who helped create the plugin. The objects must contain a name field and can optionally contain an email and homepage field. You must define at least one author.

The following fields are not required for publishing a plugin, but you may want to add them:

  • require - Defines packages required by this plugin. The plugin will not be installed unless those requirements can be met. Two packages are supported at the moment: piwik and php.

    For example:

    "require": {
        "piwik": "2.0.3", // requires at least Piwik 2.0.3
        "php": "5.3.20" // requires at least PHP 5.3.20

    By default the specified version defines the minimum version but you can define another comparison by prefixing the version with one of the following values: <>, !=, >, >=, <, <=, ==.

    For example:

    "require": {
        "piwik": "<=2.2.0", // requires Piwik 2.2.0 or lower but at least Piwik 2.0.0
        "php": ">=5.4.0" // requires at least PHP 5.4.0

    You can define multiple ranges, separated by a comma, which will be treated as a logical AND. This can be useful in case you know your plugin is only compatible with a limited number of Piwik versions.

    For example:

    "require": {
        "piwik": ">=2.0.0,<=2.2.0", // requires a Piwik version 2.0.0 up to 2.2.0
  • donate - An object containing information on how to donate to the plugin author (you!). The object can contain any of the following fields:

    • paypal - Your paypal email address.
    • flattr - The URL to your Flattr page.
    • bitcoin - Your Bitcoin address.

    For example:

    "donate": {
        "paypal": "supporters@piwik.org",
        "flattr": "https://flattr.com/thing/131552/Piwik-Web-Analytics-Open-Source",
        "bitcoin": "1NdftZmgb8V9PgbFDYjC5PRJ2QDLyyzCU9"

Here is a complete example to get you started:

    "name": "MyPlugin",
    "description": "This is a short description that will be displayed on the Marketplace.",
    "version": "0.1.0",
    "license": "GPL v3+",
    "keywords": ["myplugin"],
    "homepage": "http://piwik.org",
    "authors": [
            "name": "Piwik",
            "email": "hello@piwik.org",
            "homepage": "http://piwik.org"
    "require": {
        "piwik": ">=2.9.0"

Publishing your plugin on the marketplace

Put your plugin on GitHub

The marketplace uses GitHub webhooks to learn about your plugin and serve it to Piwik users that want it. This means you don't manually upload any files to the marketplace. Instead, you put your code into a Github repository and let the marketplace know about it.

Creating and initializing a git repository on Github is out of the scope of this guide. If you need to learn how to create a Github repository, read this article.

Activate the Piwik Plugins webhook

Once your plugin is in a Github repository, you need to let the marketplace know about it. This is done by activating the Piwik Plugins webhook.

To activate this webhook, follow these steps:

  1. Go to your plugin's Github repo in a browser.
  2. Click on Settings
  3. Click on Webhooks & services
  4. Click on Add service
  5. Search for piwik and click the option Piwik Plugins.
  6. Click the Active checkbox.
  7. Click the Add service button.

The marketplace will now be notified every time you push a commit or a tag to your repository.

Publish the first version of your plugin

You can now publish the first version of your plugin. First, make sure the version in your plugin.json is 0.1.0. Then, we'll run two git commands to publish a version of your plugin:

$ git tag 0.1.0
$ git push origin --tags

Everytime you push a new tag to your Github repository, a new version of your plugin will become available in the marketplace. Alternatively you can also create the tag by creating a release on Github. The name of the tag doesn't matter, the marketplace will always use the version in your plugin.json file.

Assuming all goes well, your plugin should be visible on the marketplace within a couple minutes. Congratulations!


If your plugin is not on the marketplace, then there was an error validating your plugin.json file and you will receive an email describing what the problem was.

Here are some common errors:

  • The plugin.json file was not found.
  • Some of plugin.json required fields are not set.
  • The version in plugin.json has already been published for this plugin.
  • The plugin.json file does not contain valid JSON.
  • The README.md file is missing.
  • A plugin with your plugin's name already exists on the marketplace.
  • There is a PHP syntax error in your plugin.

If you did not receive an email, then the webhook might not be configured (or you may have created the tag before setting up the webhook).

If you still encounter trouble while publishing your plugin, please join the IRC channel #piwik on freenode. If you can't find anyone in the IRC channel, please ask for help on the forums.

Rules for Plugins

There are some restrictions regarding what can be published on the marketplace. Chances are your plugin is fine, but if we find a plugin that violates one of the following rules, it will be immediately removed:

  • Your plugin must not do anything illegal, or be morally offensive.
  • Your plugin's license must be compatible with the GNU General Public License v3 or any later version. We strongly recommend using the same license as Piwik (GPLv3 or later).
    • Note: If you don't specify a license anywhere in your plugin, it is assumed your plugin uses GPLv3 or later.
  • Your plugin must not contain obfuscated code. We believe that obfuscated code violates the spirit, if not the letter, of the GPL license under which we operate.
  • No phoning home without the user's informed consent. For the purposes of a Piwik plugin, phoning home includes:
    • Unauthorized collection of user data. For example, sending the admin's email address back to your own servers without the user's permission is not allowed; but asking the user for an email address and collecting if they choose to submit it is fine. All actions taken in this respect MUST be of the user's doing, not automatically done by the plugin.
    • All images and scripts shown should be part of the plugin. These should be loaded locally. If the plugin requires data that is loaded from an external website (such as blocklists) this should be made clear in the plugin's admin screens or its description. The user must be informed of what information is being sent where.
  • The plugin page, contents of the README.md file and all translation files may not have "sponsored" links in them. This applies to all content that will be displayed on plugins.piwik.org and themes.piwik.org.
  • The plugin cannot violate our trademarks. Do not use piwik in your domain name, instead come up with your own original branding! People remember names.

Using the marketplace

Now that you've gotten your plugin on the marketplace, it's time to learn how to use it. This section will explain how you can the most out of the marketplace.

Your plugin's page

Every plugin gets its own page on the marketplace. On the top is the name and a short description of your plugin followed by a set of tabs.

The contents of the tabs are determined by the headings in your README.md file. See this README.md for an example.

You can customize the contents of those tabs by adding the following sections to your README.md:

  • Description
  • FAQ
  • Changelog
  • Support